GPS and Track
vs. Geotab

A Flat Fee vs. A Reseller Quote

Fleet trackers generally fall into two camps: platforms sold through a network of resellers with pricing that shifts by partner and package, and direct providers who sell you the unit once and let you walk away afterward. Geotab is the clearest example of the first kind. GPS and Track represents the second. Here’s how they actually compare once the numbers are laid out.

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How Geotab Prices Its Service

Geotab doesn’t sell directly and doesn’t publish a rate card. The MyGeotab platform is distributed through independent Authorized Resellers, so the final number depends heavily on which partner you go through.

  • Monthly subscription: commonly cited in the $20–$40 per vehicle per month range, though some estimates run as wide as $15–$45 depending on the reseller and package depth.
  • Hardware: the GO device is an upfront purchase, typically $80–$120 per unit, separate from the monthly software fee.
  • Bundled reseller pricing: a combined software-plus-rented-hardware package commonly averages $30–$40 per vehicle monthly.
  • Contract terms: because pricing and agreements are set by the reseller rather than Geotab directly, contract length, renewal terms, and support arrangements can vary meaningfully from one buyer to the next — with 3-year terms and hardware financing being a common structure.
  • Marketplace add-ons: Geotab’s 180+ app marketplace extends the platform, but many of those third-party integrations carry their own per-vehicle fee, often another $5–$25 per month.

Run the math on a 10-vehicle fleet at a mid-range $35/vehicle/month bundle: that’s $350 a month, or roughly $12,600 across a 3-year term — before marketplace add-ons, and before whatever the specific reseller’s contract structure adds on top.

How GPS and Track Prices Its Service

GPS and Track skips the reseller layer and the recurring bill entirely. The cost is a single payment with no monthly software fee, no separate hardware financing agreement, and no per-vehicle marketplace charges stacking on top. Sell a vehicle or shut down a route, and the tracker just stops being used. There’s no reseller contract winding down in the background and no renewal terms that differ depending on which partner sold you the unit.

This advantage carries over at scale, too. GPS and Track’s per-unit pricing improves with volume, so a fleet buying in bulk pays less per vehicle than a five-truck operation does — without needing to negotiate that discount through a reseller or commit to a longer contract term to unlock it. A fleet scaling into the hundreds gets the same transparent, published pricing as a small operation, just at a better per-unit rate, rather than being routed into a custom quote that depends on which partner picks up the deal.

The Takeaway

For a fleet that wants predictable costs without navigating a reseller-dependent quote process, the math tends to favor GPS and Track — a single published price instead of a variable monthly bundle, no marketplace fees layered on afterward, and volume pricing that scales the same way whether the fleet has five vehicles or five hundred. Stretched across 2–3 years, skipping the recurring software fee, hardware financing, and reseller-set contract terms that come standard with a Geotab deployment adds up to a meaningfully lower and more predictable total cost.

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